Picturing Texts on the Web

One website that I've always liked the design of is the Apple site, www.apple.com.  The background and text color scheme is monochromatic with black, silver, and white, which lends itself well to the brighter colors of the products they are displaying.  The products stand out and become the focal point.  The site has balance with the navigation bar on top, a large section in the middle for the main featured products, and a smaller section at the bottom for more featured products.  The amount of white space is generous, so that the number of products doesn't become overwhelming.  

The Apple site looks very clean, which reflects their new, more environmentally friendly computers with simple and sleek lines.  Some of the computers they show on the side have bright green grass for a background, which puts the association with green products in people's heads, sometimes subconsciously.  I think that the site has a modern look that appeals to a wide group of people.